A JOURNAL SINCE 2005
5561
Named after the number of the house where I grew up in Chile. Personal stories, travel, product and AI, books, and a thank-you to every year since 2013.
Welcome to 5561CL
I went online back in 2005 to explore the exciting and ‘new’ world of blogs. What it started like a personal journal is now a full fletched website that I mainly use for professional purposes.
However, in 5561CL -the number of the house where I grew up in, back in Chile - I speak about more personal things, from my ‘thanks [insert year] series, to my travels around the world and certainly, some explorations around fintech, product management, real states or economics, all topics I’m very fond of.
With that being said, welcome to 5561CL a blog that contains personal stories dating back 2013, the year I moved to Milan to pursue my MBA
Strategy: Where and how to play
I’m always in for a good business book, specially when one of the protagonists was your professor. Filippo Passerini was one of the main executives for P&G. He lead the M&A with Gillette and brought new IT capabilities to the company.
Uppsala, Sweden
My 2nd city in Sweden could have not been better. Uppsala is the 4th largest city after Stockholm, Mämlmo and Gothenburg. As soon as you get out of the train you can tell the average age is low. ‘University low’.
Visiting Mysore
On eid, we decided to get on the car and go somewhere near Bangalore. Destination: Mysore, which according to Lonely Planet is a must when coming to the south of India.
Viviendo en India
Esta es la 2nda vez que vivo en India, antes estudié en Lucknow (en IIM L) y hoy, por primera vez, miro el mundo desde Bangalore, la ciudad más importante cuando trabajas en tecnologia.
Hyderabad
Hyderabad is my 6th indian city (after Delhi, Vanares, Lucknow, Bangalore and Agra). I´ve read so much about it that I was really looking forward to come here.
From Italy, to Chile and later on, India
Sometimes, when you stop for a while and think back, you can clearly see how the dots are connected.
Bengaluru: The Tech City
I have never been in a city like Bangalore. There’s many things particular to it, but the one that amazes me the most is the tech scene. Unlike any other country I have been to, you can actually see the companies thriving around and apparently, everything can be done through a phone.
Una semana en Estocolmo, Suecia
Nuevamente, tengo la posibilidad increíble de visitar ciudades y países que no tenía en mi radar. Esta vez fue una brevísima visita a Estocolmo y la verdad es que me encantó.
India
India es un hibrido. No se parece en nada a Chile, Italia o Perú, países que conozco bastante bien. India no se parece a nada.
The balance scorecard notes
Apuesto por Perú (2da parte)
Hace un buen tiempo escribí un post que titulé como “Apuesto por Perú”. Con 4 visitas en el cuerpo y habiendo recorrido la zona centro y sur (aun me falta selva, sierra y norte) pensaba tener una idea algo acabada del mercado peruano.
You never sell what you're selling
Once you have uncover a problem and after a lot of work came up with a product or service to address it, you need to sell the hell out of that thing you have. I do not care what it is, you have to put it out there and compete.
Business Intelligence: El día de la madre
Una de las primeras anécdotas que IBM cuenta sobre el uso apropiado de datos en el marketing (el mal nombrado big data) cuenta la historia del padre que se enteró que sería abuelo cuando recibió un catalogo para recién nacidos cortesía de Target (el retail de Estados Unidos). Su hija aún no le contaba.
Seminario Comunicaciones Integradas de Marketing (Chile)
Seminario Comunicaciones Integradas de Marketing (Chile)
Costo campañas Municipales 2012 Chile
Ahora que se vienen las elecciones Municipales, se me ha ocurrido tomar un puñado de datos publicados por SERVEL para entender un dato en particular:
The wisdom of R. Gopalakrishnan
Whilst in India, the biggest influence I had -apart from my professors Mr Sushil Kumar, Sameer Mathur or Rajeev Kumra- , was R. Gopalakrishnan, the legendary manager and scholar from Hindustan Unilever and Tata Sons.
Seminario “Comunicaciones Integradas de Marketing”
Este jueves 14 de Abril, nos reuniremos en la Universidad del Pacífico a las 09.00 am para hablar sobre Comunicaciones Integradas de Marketing.
¡Arrancó EmprendeAhora 2016!
Hace 3 semanas atrás ha comenzado una nueva versión del exitoso programa EmprendeAhora y por primera vez, tengo el privilegio de ser mentor.
Seneca on How to Fortify Yourself Against Fear and Misfortune
Seneca on How to Fortify Yourself Against Fear and Misfortune
La tienda del futuro
En un mundo donde Internet ha permeado fuertísimo, la experiencia de comprar en la tienda sigue siendo idéntica a lo que teniamos hace 10 años. Nada ha cambiado, excepto nuestra manera de relacionarnos con los productos y servicios. Google le puso ZMOT (actualisando el famoso FMOT de P&G) y sí, tienen toda la razón.