Latinos in tech
Making room for Latinos in tech
I host poderLatino, a podcast about Latinos building careers around the world. I founded JUNTOS, an in-person event that recognises Latin talent in UK technology. And as Global Co-Lead of HOLA at Publicis Groupe, I advocate for our community inside the industry.
- poderLatinoA podcast with the stories of Latinos around the world.Listen →
- JUNTOSAn in-person event celebrating Latin talent in UK tech, every year since 2024.Editions →
- AdvocacyGlobal Co-Lead of HOLA at Publicis Groupe, plus talks and panels in English and Spanish.Talks →
Worked with
Advocacy
HOLA at Publicis Groupe
HOLA is Publicis Groupe’s global network for Latino professionals. It started in 2024 to foster the participation and visibility of Latinos across the Groupe, and it hosted the first two editions of JUNTOS with Publicis Sapient.
- Started
- 2024
- Members
- 600+
- My role
- Global Co-Lead
JUNTOS 2025
JUNTOS 2025, the second edition: Media Portraits vs Reality, an evening on Latinidad at work with speakers from AWS, Netflix, Microsoft, Meta and Spirax. Hosted by Publicis Sapient with HOLA on 20 November 2025.
Media still shows Latinos through a few narrow stereotypes, and our lived experience tells a richer story. The second JUNTOS, held on 20 November 2025 at Publicis Sapient London, set out to challenge those portrayals and celebrate what Latinidad brings to the workplace.
Owen LaFave, Senior Director of Product Management at Publicis Sapient, opened with What Latinidad Has Taught Me. Then came the panel, Media Portraits vs Reality, moderated by Cristian Garcia: five professionals from AWS, Netflix, Microsoft, Meta and Spirax used film scenes and their own journeys to talk about identity, resilience and what global careers ask of us. The talks were also streamed online, and the evening closed with drinks and networking.
More than 50 people attended, with speakers from six countries on stage. JUNTOS 2025 was hosted by Publicis Sapient with HOLA, Publicis Groupe’s global network for Latino professionals.
JUNTOS 2024
JUNTOS 2024, the first edition: Latin talent in UK technology, hosted by Publicis Sapient London with HOLA on 20 November 2024. Speakers from Snap, Meta, Scottish Widows, Mastercard, Santander and Publicis Sapient.
3rd edition: 2026 along Amazon
2nd edition: 2025
1st edition: 2024
Discover how Publicis Sapient's JUNTOS event honored Latin talent in technology, featuring speakers from leading global brands and fostering diversity and inclusion.
On November 20th 2024, Publicis Sapient London hosted ‘JUNTOS’ HOLA’s EMEA first in-person event. JUNTOS aims to recognize Latin talent in the UK working in technology by creating a safe space to celebrate the achievements of our community and role models.
During the event, we had speakers representing global brands - such as Snap, Meta, Scottish Widows, MasterCard, Publicis Sapient and Santander UK – discussing their challenges, victories and learnings on their path to leadership far from their homeland and in a foreign language.
The Latin-American community is a small but equally, is one of the fastest-growing demographic segments in the UK, if we had the Hispanic population to the mix, we have a vibrant and large population of people with the same language, but different backgrounds, traditions and experiences.
During the event, our speakers were able to narrate and share their experiences with over 70 attendees from over +10 Latin-American countries.
Owen LaFave, Senior Director Product Management for Publicis Sapient – and the opening speaker for the event – reflected on the importance of having this type of space by saying:
“...any time there is any community that exist within Publicis Sapient is important for them to be recognized and included in everything that we do... It is important to have different points of view, in this case we are speaking of the Hispanic and Latino community; different points of view lead to better products that resonate better with customers ’
JUNTOS proved to be an amazing event to open Publicis Sapient doors to an external audience of professionals working in technology, this is why this coming November Publicis Sapient and HOLA will host the second edition of the event.
About HOLA: HOLA is Publicis Sapient Business Resource Group, dedicated to the Hispanic/Latine Organization for Leadership & Advancement. It has over 700 members in North America and has recently launched in EMEA.
